ENCOM

Engagement and Communication

Detail Publications Collaboration Theses

Date of inception 15 February 2014

Leaders: María Elvira Antón CarrilloGuillermo Sanahuja Peris

Departament: Dep. de Ciències de la Comunicació

Website: https://www.uji.es/serveis/ocit/base/grupsinvestigacio/detall?codi=273

The ENCOM group is a collective of university professors, professionals and students from the Universitat Jaume I who generate scientific knowledge and transfer around advertising, corporate communication and intangible asset management. We seek to contribute to the generation and transfer of knowledge about communication as a strategic asset that generates value for organizations, territories, and society in general. We aim to transform our territory through knowledge, vindicating the role of communication as a strategic asset in organisations and society. Our main lines of research are advertising and new technologies, corporate and strategic communication, territory brands, new persuasive discourses, communication in the third sector and communication at its intersection with sport.